Obituaries is a $500 million industry right now, that is almost entirely captured by large daily publications. Because of the recent financial struggles at daily papers around the country, they’ve turned to one form of advertising that they know they can get a higher price for: obituaries.
This industry is ripe for change. Community publications are much better read than their daily counterparts. In many communities, readers say the only reason they pick up the daily paper is to read the obituaries! Why don’t get that readership instead and become the total package for your readers?
By forming a strong partnership with your local Funeral Homes, and having them agree to post obituaries on your site, you can come up with a business plan that saves the mourning family a lot of money, gets the information out to your readers better, all while providing a national platform to spread the tribute of your community’s loved ones.
A service of JB Multimedia, Inc.
N. Bellmore, NY 11710